My Journey
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Hey there, I'm Jess, and I love helping entrepreneurs navigate the entrepreneurial journey mentally & emotionally. I share my personal journey with my Diary Of An Entrepreneur Series on Twitter.
For me, entrepreneurship has always been a channel for creation & self-growth. As entrepreneurs, we often talk about how we need to grow in order to serve our business. But I think we should also ask another question, “How can our business service our personal growth?”
How It All Started
After a year panic attacks, depression & suicidal thoughts in 2015, self-development became my way out. In that journey of learning to build a life a love & doing inner work, I landed a job as a marketing assistant at Best Self Co.
I would eventually become their Chief Marketing Officer & after over 3 years, I ventured out on my own to build Longplay. We scaled to 7-figures in the first year & after generating $300M+ in revenue for DTC brands, it inspired me to build Backbone, a SaaS company helping DTC brands to automate their email marketing strategy.
Now, I’m sharing my experience & insights as I go through my entrepreneur journey of continuing to build Longplay & Backbone.
I'm also a writer, speaker, podcast guest, consultant, and product developer, always looking for ways to share my experience and help others build sustainable businesses. My areas of expertise include DTC e-commerce marketing, retention and lifecycle marketing, and progressive agency business modeling.
What I
believe
Lead With Curiosity
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Lead With Curiosity
A great question can be more valuable than the right answer. Leading with curiosity is the most effective (and enjoyable!) way to innovate as an entrepreneur. It's about constantly choosing the paths where you can learn.
Empathy is key
Empathy is Key
Entrepreneurship is about people. You’re leading people, selling to people, hiring people & inspiring people. Empathy is about being able to understand another’s experience, see things from their perspective, and communicate in a way that resonates with them.
Relationships are key
Relationships are Key
Everything we experience in our lives is relationship; how we relate to success & to failure, to other people, to pressure, to opportunity. The quality of our relationships will determine the quality of our lives & our work.
Take Personal Responsibility
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Take Personal Responsibility
I believe we’re responsible for everything in our lives; both the good and bad. It’s both empowering and intimidating to know that we have created who we are everything in our lives.
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VISION FOR
FUTURE
1. Non-profit Education Company
My goal is to bring back true education in the deepest sense of the word – teaching kids how to think for themselves and navigate the world.
3. Empowering Future Leaders
I want to empower and inspire the next generation of leaders to create positive change in their communities and the world.
2. Providing equal opportunity to education
By creating access to mentors and allowing youth to shadow different jobs, kids can get a better sense of how the world works before they commit to a specific degree or career path.
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1. Non-profit Education Company
My goal is to bring back true education in the deepest sense of the word – teaching kids how to think for themselves and navigate the world.
2. Providing equal opportunity to education
By creating access to mentors and allowing youth to shadow different jobs, kids can get a better sense of how the world works before they commit to a specific degree or career path.
3. Empowering Future Leaders
I want to empower and inspire the next generation of leaders to create positive change in their communities and the world.
Psst...this isn’t a newsletter.
To be honest, this isn’t a daily, weekly or even monthly thing. You’ll only get an email from me when I have something meaningful to share.
